Free PDF Copywriting for Christians: How to sell without selling your soulBy Dominic Bnonn Tennant

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Copywriting for Christians: How to sell without selling your soulBy Dominic Bnonn Tennant

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Christian entrepreneurs and business owners have told me how they struggle with the ethics of copywriting and salesmanship.

I have experienced this struggle myself.

As someone who believes that Jesus is God incarnate, that the Bible is his word, that I am saved entirely by his own merit, and that I should try to be more like him every day, I am well acquainted with the nagging suspicion that Jesus would not write copy.

My day-job as a copywriter and copy coach happens in a world of sleazy sales strategies and mendacious marketing methods. So there have been many days where I have pondered how Christians can compete—without dishonoring the Savior who bought us.

How can we sell without selling our souls?

Let me reassure you that it can be done—I’ve been making a good go of it since 2010. Not always perfectly; I’ve made false steps, and I’ve had to examine not only the practices and techniques that secular marketers take for granted, but also my own conscience and character.

But by God’s grace, I have become known for teaching a copywriting method that is both highly effective, and highly God-honoring.
I’d like to help you steer that same path.

In fact, this may surprise you, but being a Christian is actually a natural advantage to being an excellent copywriter; it’s not an impediment at all. If you’ve been struggling with the ethics of copywriting, I’m going to show you how the truth can set you free.

It starts by putting copywriting in its proper place.

We automatically think of salesmanship in terms of persuading people to buy. That's the dominant, secular view. And it makes the whole process of copywriting, marketing, and sales seem suspect. It muddies the waters when we assess not just the idea of selling, but also particular methods or techniques.

The solution is to reframe salesmanship into a biblical category.

You may be surprised to discover that there is a major Christian doctrine that salesmanship fits into perfectly—a doctrine you likely understand quite well.

In "Copywriting for Christians," I explain this biblical copywriting—and show how it naturally answers questions like, "Isn’t arousing desire for your offering playing on people’s lust and greed?"..."Is it right to evoke fear to increase the sense of urgency?"..."Doesn’t value-based pricing seem rather like using an unjustly weighted scale?"..."Can I really make 6 figures without taking more than my share?"

...And ultimately: "How can copywriting honor and glorify God?"

Grab yourself a copy of the book to find out how these questions all come together around a simple answer, provided by God in his word.

• Sales Rank: #882446 in eBooks
• Published on: 2016-02-20
• Released on: 2016-02-20
• Format: Kindle eBook

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Download PDF Sword Art Online - Hollow Fragment - The Complete GuideBy editor: Kadokawa.

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• Sales Rank: #556518 in Books
• Published on: 2014-05-01
• Binding: Tankobon Hardcover

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Get Free Ebook The Fuhrer: Hitler's Rise to PowerBy Konrad Heiden

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Konrad Heiden's penetrating, firsthand portrayal of Hitler's developing career and the Nazi's consolidation of power remains as incisive and compelling as it was when first published at the height of the Second World War. As a German citizen, Heiden watched Hitler grow from a small-time demagogue and failed revolutionary to a dangerously influential politician and finally dictator in total control of his party and eventually Germany. Starting with Hitler's unpromising youth and first political missteps, Heiden concludes with a gripping account of the "blood purge" of June 1934, in which Hitler executed his potential rivals in the Nazi Party and confirmed his monstrous vision for Germany.
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"Unique in its abundance of details, and it ranks beside the classics of historical writing" - Christian Science Monitor
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• Sales Rank: #560494 in Books
• Brand: Brand: Carroll n Graf
• Published on: 1999-10-14
• Original language: English
• Number of items: 1
• Dimensions: 1.67" h x 5.15" w x 7.76" l,
• Binding: Paperback
• 624 pages

Features

• Used Book in Good Condition

Review
"Remorselessly, ruthlessly objective" -- New York Times Book Review

"The most complete study in the field" -- The New Yorker

"[A] superior piece of writing . . . Essential for all libraries" -- Library Journal

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PDF Ebook Social Work and Social Justice: Concepts, Challenges, and StrategiesBy Michael Reisch, Charles D. Garvin

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Social Work and Social Justice transcends discussions of abstract social justice concepts and goals by focusing on how these concepts can be used as guides for socially just practice at the interpersonal, organizational, community, and societal levels. In addition to emphasizing the importance of social justice work through compelling examples, case studies, and exercises, this book vividly illustrates its complexity and discusses how social workers can negotiate the practical and ethical challenges involved. Unlike many books on the subject, the text integrates diverse and often conflicting approaches to social justice to promote critical thinking and underscore the value of incorporating various perspectives into one's practice. Other distinguishing features include: its emphasis on the complementary nature of socially just goals and processes; its use of well-developed case examples, often drawn from the authors' experience; and the authors' reflection on the implications of these examples from both "micro" and "macro" perspectives, along with a discussion of how practitioners with diverse understandings of social justice might interpret the case. Social Work and Social Justice is based on the authors' extensive teaching and practice experience in a wide variety of fields, both in the U.S. and internationally, and on their research on such varied topics as welfare reform, mental health, social work practice theory, social work values and ethics, and the history and philosophy of social welfare and social work. It is undeniably a must-have resource for students and faculty in undergraduate and graduate social work programs, as well as practitioners in social work and the human services.

• Sales Rank: #1016058 in Books
• Published on: 2016-04-07
• Original language: English
• Number of items: 1
• Dimensions: 6.50" h x 1.20" w x 9.40" l, .0 pounds
• Binding: Hardcover
• 448 pages

Review

"Reisch and Garvin have provided us with a timely and exciting exploration of this foundation of social work - its definitions, history, and theoretical underpinnings. Furthermore, the book tackles the critical issues for practice--how to recognize the processes of inequalities and injustices and how to be a skilled social justice practitioner juggling the complex and dialectic nature of competing agendas and ideas... This is a must-read for all social workers and those in social policy and social welfare aspiring to drive social change in an unequal world."
--Lesley Chenoweth, FFACSW, PhD, MSW, Pro Vice Chancellor and Head, Logan Campus, Griffith University

"Social Work and Social Justice is a tour-de-force that will empower students with knowledge and skills to move from reading about social justice to practicing it. Reisch and Garvin, two of the profession's most valuable scholar/activists, prepare students for socially just client engagement as well as social justice practice with communities, strategic policy practice, and innovative strategies and methods for socially just research and evaluation. This remarkable book is accessible and erudite. It is unparalleled in the field."
--Marie Weil, DSW, MSW, Berg-Beach Professor of Community Practice, UNC-Chapel Hill; Founding Editor of The Journal of Community Practice

"At last a book that seamlessly connects social justice frameworks to the pragmatics of social work practice at multiple levels, from individuals and families to organizations and policy. To their great credit, Michael Reisch, Charles Garvin, and their colleagues have produced a scholarly text that at the same time is eminently practical. Accessible without being reductionist, the book robustly presents a diverse range of theoretical and conceptual perspectives on social justice, both non-Western and Western. Testament to the deep knowledge and expertise of its authors, this valuable book is at once comprehensive, inclusive, and coherent. It is both a significant teaching and practice resource, and a very welcome addition to the applied social justice literature."
--Susan P. Kemp, PhD, Charles O. Cressey Endowed Professor, University of Washington School of Social Work

"Reisch and Garvin have produced one of the most comprehensive and complex books for social work educators and scholars. It spans the spectrum of required social work curriculum competencies challenging critical thinkers to unpack concepts including human rights and cultural competency from both historic and contemporary lenses... It is a thick and deep book that provides rich information on the religious and philosophical principles that are at the core of social work, well beyond the traditional presentation. At the same time, the authors exhort educators and researchers to analyze their own assumptions and those of their students, colleagues, and practitioners at the individual, family, group, community, organizational, and policy levels."
--Terry Mizrahi, PhD, MSW, Professor, Silberman School of Social Work at Hunter College; former President of the National Association of Social Workers

About the Author

Michael Reisch, PhD, is the Daniel Thursz Distinguished Professor of Social Justice at the University of Maryland School of Social Work. He has published and lectured widely on such topics as poverty and inequality, welfare reform, the history and philosophy of social welfare, and contemporary social policy, and held leadership positions in numerous advocacy, professional, and social change organizations. In 2013, he was named "Social Work Educator of the Year" by the Maryland Chapter of NASW and, in 2014, he received the "Teacher of the Year" award from the University of Maryland Baltimore and the Significant Lifetime Achievement Award from the Council on Social Work Education.

Charles Garvin, PhD, AM, received his Master's degree in Social Work in 1951 and PhD in Social Work from the University of Chicago in 1968. He was a professor of social work at the University of Michigan from 1965 until he became Professor Emeritus in 2002. He is the author of numerous texts and over 100 articles and book chapters on social work, social work education, group work, social work practice, and research. His current work deals with integrating the concept of social justice into all social work activities. In 2013, he received the Significant Lifetime Achievement Award from the Council on Social Work Education.

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Free PDF Data Envelopment Analysis: Balanced BenchmarkingBy Joe Zhu, Wade D Cook

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The current book introduces the methodology of data envelopment analysis (DEA). DEA uses mathematical programming techniques and models to evaluate the performance of peer units (e.g., bank branches, hospitals and schools) in terms of multiple performance measures or metrics. These multiple performance measures are classified or coined as DEA inputs and DEA outputs. Although DEA has a strong link to production theory in economics, the tool is also used for benchmarking in operations management, where a set of measures is selected to benchmark the performance of manufacturing and service operations. In the circumstance of benchmarking, the efficient DMUs, as defined by DEA, may not necessarily form a “production frontier”, but rather lead to a “best-practice frontier”. DEA’s empirical orientation and absence of a priori assumptions have resulted in its use in a number of studies involving efficient or best-practice frontier estimation in the nonprofit, regulated, and private sectors. DEA applications involve a wide range of contexts, such as education, health care, banking, armed forces, auditing, market research, retail outlets, organization effectiveness, transportation, public housing, and manufacturing. DEA is a balanced benchmarking tool that will help organizations to examine their assumptions about their productivity and performance. The book provides students, researchers, and practitioners with a solid understanding of the methodology, its uses and potentials in business analytics.

• Sales Rank: #2362216 in Books
• Published on: 2013-10-20
• Original language: English
• Dimensions: 11.00" h x .71" w x 8.50" l,
• Binding: Paperback
• 312 pages

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